It’s a crazy reality that 2020 is just around the corner! We have enjoyed helping you make your content planning visions come to life for 2019 and are excited to provide you with some tips for planning for the year ahead. Why Plan Ahead? There are many advantages to planning your content a… more
What is your content strategy and is it working? If you’re not sure, you need a content audit. Like any other kind of audit, a content audit is an investigation into what is going on. Have your blogs been driving traffic? Are your emails converting? Are your white papers getting attention?… more
As businesses become more digitalized, mapping the customer journey has become essential to their success. The customer journey is an important way to not only closely identify who your audience is, but what their pain points are and how they will interact with your brand, products and services to g… more
Newsletters are circulated to inform readers of recent activities, noteworthy achievements and topics of interest. However, it can also be used strategically as a marketing platform. Traditionally printed and mailed, e-newsletters distributed via email are becoming increasingly common as well. This… more